In its search for the best seeds, Daterra redeemed the best and most original varieties, among which the Coffea arabica L., of the Typica variety. Other species, obtained through the crossing of different varieties, such as Red Bourbon and Sumatra, are also grown based on the concept of a perfect coffee balance with special flavor and taste, obtained from the best selection of the Coffea arabica varieties. Therefore, a large nursery is maintained in the farm, producing not only the nursery trees used to maintain the plantation, but also sustaining the production of species that are being researched to study different performance of certain genetic species. The planted varieties are Bourbon, Icatu, Mundo Novo, Catuaí and Acaia.

The company also maintains several programs jointly with the community, schools and university, to expand environmental preservation awareness, respect to rural workers philosophy, and productive coffee activities.

Around the trails marked for environmental education activities, one will find the typical Cerrado vegetation. With animal names seen in each one of them, they are separated into the following categories: Species Trail, Landscape Trail and Natural Formation Trail.

After the going through the dryers, the beans rest in wooden bins for at least 40 days, to stress their natural attributes. Finally, the coffee undergoes a careful process to eliminate imperfect beans. The selection electronic equipment is monitored by software that follow Daterra's specific quality standards.

Following the same philosophy, Daterra's specialists and managers are frequently visiting international quality entities, since they believe that the exchange of experiences is fundamental for the excellence of their processes and the continuous search for high standards of coffee quality.